digital marketing
An introduction into Website Optimisation & Targeting
The goal of these recommendations is to simply get your business more referalls from your potential customers by ranking as high as possible in the Google Search Engine over time.
Our technical approach is to conduct target market research online to create relevant targeted content and interwining it with the optimisation of all aspects of the web development.
By optimising your website for speed and accessibility, providing a secure site and targeting the code and content of your site to a proven niche in your field you will have a competitive advantage over those that dont.
The scope of this checklist is front end web development and search engine optimisation according to best practice. Subjective graphic design of the website is not covered.
By implementing all the optimisation recommendations in the checklist you provide your site with increased performance which, when all other things are equal, will give your site a competitive edge in the SERP (Search Engine Ranking Page). This means more exposure to your target market, more leads (referalls), more conversions (sales).
For the purpose of this list all items on the checklist have been given 1 point each and have not been weighted based on importance. The points are tallied by section and as an overall site score. We recommend implementing all the recommendations on the checklist to get a competitive edge.